The Power of Turkish Business

Home Appliances & Consumer Electronics


Beko Gulf FZE was incorporated in 2018 as a wholly owned subsidiary of Arçelik Group. The company is operating as a regional office and responsible for sales, marketing and customer care functions in UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Yemen.

Arçelik is a truly global group with its products and services in 150 countries. 70% of its consolidated revenue is generated from international markets in 2018. Within its wide brand portfolio, Beko brand is number one in European free-standing major appliance market in terms of sales volume. The Group has 30,000 employees worldwide in its 21 production facilities and 33 sales & marketing subsidiaries.

Arçelik has been operating in consumer durables industry as part of Koç Group since its establishment in 1955 with its enduring vision “Respecting the World, Respected Worldwide”

Koç Holding is Türkiye’s largest industrial and services group in terms of revenues, exports, employees and taxes paid and market capitalization. As the only Turkish company listed in Fortune 500, Koç Holding holds leading positions in strategic and lucrative business lines such as consumer durables, energy, automotive and finance.



BSH Home Appliances FZE

BSH Home Appliances FZE, headquartered in Dubai, UAE, is a wholly owned subsidiary of BSH Hausgeräte GmbH based in Munich, Germany. BSH Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in this sector worldwide. Founded in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has belonged exclusively to the Bosch Group since January 2015. Over its almost 50-year history, the company has grown from a German exporter into the world’s second-largest home appliance manufacturer. In 2017 it posted annual revenue of around 13.8 billion Euros. Today BSH operates 42 factories in 13 countries in Europe, the United States, Latin America and Asia. Together with a global network of sales and customer service subsidiaries, the BSH family is made up of nearly 80 companies in 50 countries, with a total worldwide workforce of more than 61,800 people.

In Middle East, BSH sells and markets a complete portfolio of kitchen appliances under the Bosch, Siemens and Gaggenau brands. The regional headquarters located in Dubai, UAE is responsible for all GCC countries as well as Pakistan, Bangladesh, Afghanistan and Maldives.



Vestel Electronics Gulf DMCC

VESTEL, structured under the chassis of Zorlu Group, is a global player, comprised of 23 companies, 16 of which are based abroad, operating in the areas of white goods, small home appliances and consumer electronics being a strong and well-known brand at home, VESTEL is among the world’s leading OEM companies in consumer products and is Türkiye’s hallmark in technology exports to the world. With its diversified product portfolio based on its technology and design development capability, VESTEL caters to different consumer tastes in 156 countries.

Established on an area of 1.1 million m2 in Manisa, VESTEL City is one of the largest industrial complexes in Europe to undertake production activities under a single roof. The number of personnel employed at Group is 16,000. With this attribute, VESTEL became the world’s first electronics and white goods company and Türkiye’s first brand and industrial plant to appear in the National Geographic Channel’s documentary series, “Mega factories”, that gives an insight into some of the world’s most famous brands. At VESTEL City, 55,000 electronic goods, 32,000 white goods are produced each day.

VESTEL is one of the two biggest manufacturers in the LCD TV market, and one of the five biggest manufacturers in the white goods market of Europe. Türkiye’s TV market leader and one of the Top 3 producer of white goods. One of the top ten well-known brands of Türkiye. Türkiye’s top exporter in electronics for the past 19 years. Exports to 156 countries all over the world.

VESTEL’s net sales is 3.2 billion USD, in which the total exports compose the biggest part of the net sales, which is 2.5 billion USD. Also, in order to mention the foreign trade volume, VESTEL’s amount is around 4.4 billion USD.