By Simay Demirci
SIMAY DEMIRCI, registered in UAE as D L S S Readymade Garments Trading LLC, was established in 2020 by a Turkish expat in Dubai, UAE. Our brand focuses on hand made, luxury and environmentally friendly beach accessories. Although we are for now a start-up company, our product range is wide and increasing. Our products are designed in Dubai and produced in Brazil, Türkiye and Dubai, from the highest quality and organic materials. The brand goal is to offer our customers a unique experience of beach fashion which is modern, cheerful, luxury and ecological.
Contact person: Simay Demirci Larrinaga Villar
Social media: @bysimaydemirci
v was founded in France, in 1988, by French designer Georges Amouyal and his partner. The partners created the LC Waikiki brand by adding the word “Waikiki” (referring to the famous Waikiki Beach) to “LC which is the first letters of “Les Copains” meaning “friends” in French.
In 1997, the group as it was doing research on how to create its own brand, decided that they would buy LC Waikiki which was a French brand back then. LC Waikiki which is a Turkish brand as of that date, has opened 21 stores in Türkiye and started to serve that same year.
Since 2000 LC Waikiki has made itself a prominent retail brand by opening only its own stores.
In 2009, LC Waikiki opened its first international store, in Romania. As of today, the brand is now trading through 1080 stores in 48 different countries.
In 2011, Tema Group changed its name to “LC Waikiki Retailing Services Pte Ltd” and became the leader of the Turkish ready-to-wear sector with the help of the brand LC Waikiki’s achievements.
The number of overseas IC Waikiki stores has reached 100. aiming to be one of Europe’s three most successful ready-made clothing brands in 2023, LC Waikiki has taken an important step forward on a global scale towards this goal. LC Waikiki announced the launch of its 100th Store in the city of Mostar in Bosnia Herzegovina with a press conference organized on Wednesday, September 24, 2014.
LC Waikiki has launched a new category in September 2016 and met its customers with Home Textile products named under LCW HOME.
In 2017 LC Waikiki opened two stores in a row in new countries: Indonesia and Kenya. The entry into these countries is a step towards increasing its footprints in Sub – Saharan Africa and South East Asia.
In 2019 LC Waikiki opened its first stores in Croatia, Palestine, Malta and Congo and reached 500th store in abroad.
Türkiye’s national ambassador LC Waikiki in line with its mission in the world, expressed by “Everyone deserves to dress well” motto, opened its 1000 store in Kyiv, the capital of Ukraine.
LC Waikiki is a brand that meets all kinds of clothing needs of all the family members which brings its consumers together with world trends white preparing its collections_ LC Waikiki has a wide range of product such as women, men, children, young, baby and pregnant collections which appeals to all ages and all tastes, meets not only the clothing needs of the consumers but also their home textile product needs.
LC Waikiki won the first prize in the ‘Coaching’ category in which it was nominated by the EMCC Coaching Awards 2018 organized by the European Mentoring Coaching Council (EMCC) with its “Leadership Through Coaching Program’. ‘ Leadership Through Coaching Program’ which is prepared by LC Waikiki Corporate Academy has the distinction of being designed by an organization other than coaching schools in Türkiye and being the only coaching program to be accredited by the ICE LC Waikiki won three awards in the Mercury Excellence Awards competition in which hundreds of projects from 60 countries participated with its “LCW Sense” application, a first in the world, which was launched to facilitate the lives of visually impaired LC Waikiki has been deemed to receive golden award in the “Special Projects” category, silver award in the “Applications category” and bronze award in the “Corporate Social Responsibility Applications” category. LC Waikiki which has received 3 awards in 3 different categories from the Mercury Awards, received ‘ Innovation Award ” within the scope of “Overcoming Barriers 2017” with LCW Sense project and “Social Responsibility Award” in Prida Communication Awards in the recent months.,
According to 2020 research Türkiye Capital Magazine’s 20th biggest company, friendly female managers and female employees in friendly company 1, it has been 1 in the fashion retail space in the most admired companies.
Currently, we have 25 stores in 5 countries across GCC.
UAE The Dubai Mall, Dubai I City Centre Mirdif, Dubai I City Centre Deira | Ibn Battuta Mall, Dubai I Burjuman, Dubai I Al Wahda Mall, Abu Dhabi I Dalma Mall, Abu Dhabi I Al Naeem Mall, Ras Al Khaimah I City Centre Ajman I Al Jimi Mall, Al Ain I Bawadi Mall, Al Ain | Yas Mall, Abu Dhabi | Al Ghurair Centre, Dubai | Sahara Centre, Sharjah
OMAN: Oman Avenues Mall, Muscat
QATAR: Mall of Qatar I Hyatt Plaza I Doha Festival City | Ezdan Wakra Mall I Gulf Mall
BAHRAIN: Seef Mall I City Centre Bahrain
KUWAIT: Al Kout Mall | The Avenues Mall | Marina Plaza